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Internal Tool · CRM · Web2025–2026

Mindrisers CRM

An internal CRM designed so customers don't fall through the cracks, with calls and follow-ups tracked properly.

Confidential, shown without real screens

Full walkthrough available on request.

Overview

Mindrisers needed an internal tool for managing customers from first contact onward. I designed the CRM to give the team one clear place to track every customer.

My role

UI/UX Designer

Problem

Customers were getting lost in the process, and calls and follow-ups weren't tracked properly. Without a reliable record of who was contacted, when, and what should happen next, opportunities were missed.

Users

  • Internal team members handling customer calls and follow-ups

Process

  1. Identified where in the customer process people were dropping out.
  2. Mapped the workflow from first contact through calls and follow-ups.
  3. Designed screens for customer tracking, follow-up scheduling and customer management.
  4. Built the UI in Figma with consistent, reusable components.

Key design decisions

Follow-ups as a first-class feature

Calls and follow-ups are tracked directly, so nothing depends on someone remembering.

Follow-up trackingFirst contactCall loggedFollow-up scheduledNext step recorded
The CRM keeps the next step visible from first contact through follow-up.

Designed for internal speed

Because it's an internal tool, the design prioritizes fast, clear daily use over decoration.

Outcome

A complete CRM design in Figma that directly addresses lost customers and untracked follow-ups.